UNDERSTANDING YOUR GOAL IS THE FIRST STEP TOWARDS
I've been in this business for over nineteen years now. And it never ceases to amaze me how the same issues crop up again and again.
Occasionally it's a tricky code issue, or some thoughtless design that throws a spanner into the works. But in the vast majority of cases, it's people and processes that fail.
Complexity overwhelms, teams don't talk, it's fragile not agile, collaboration is just a bit too hard, the user is forgotten, or the big picture is lost in a haze of KPI's and legacy process.
But digital can be made to work. And work well, if the right questions are asked, and if the right tools and techniques are used to meet existing needs.
And I truly believe, that really understanding your goals, is the first step to digital success. And in most cases, your customers goals should be the one and the same.
Feel free to reach out, even if its only for a chat about your digital landscape. Be it for the development of a wider digital strategy, practical e-commerce, CMS or CRM selection or setup, or just common sense advice about how best to use digital for your business or organisation.
Professional expertise includes:
Content strategy and management
Digital Business Analysis with an Agile focus,
Agile Scrum Master
Project & Team Management
Omni-channel product development
Apps and Augmented Reality
What others say
"Matthew is a hard working and passionate business leader who provides astute project leadership and insights to customers that are seeking to maximise business outcomes across the digital landscape. Matthew has spear-headed a number of major client engagements for ICF Interactive and continues to be a key member of the APAC team."
Commercial Director - ICF Interactive
"Matthew is highly prized for his wealth of technical know-how, but he also has a great intuition for the art of digital storytelling. His combined insights and experience were invaluable in the process of redesigning the Sky News website for a busy and a fiercely competitive landscape, his commitment to the project unwavering. From both an editorial and technical perspective, Matthew’s insights into optimising the powerful Adobe CQ5 platform to successfully augment user experience and brand visibility were extremely valuable. Accessible throughout, working with Matthew is highly rewarding and highly recommended."
Digital News Manager - Sky News Australia
"I recently worked with Matt for approximately 18 months, and he was a valued team member in the Valtech team. He was integral as a senior business analyst in shaping, establishing and executing our more complex digital solution projects in the eCommerce and CMS domains. Matt has a strong business acumen, as well as a collaborative style and works well with senior stakeholders to understand business needs in defining digital solutions. Matt is versatile in his ability and picks up new things quickly."
Agile Delivery Lead - Valtech Australia
"Matthew worked for me at Suncorp. He is an inspiring leader, passionate and a knowledgable Web consultant. Matthew has great attention to detail and is committed to providing the right innovative solution to his customers. I would have no hesitation in recommending Matthew"
Executive Manager - eBusiness Solutions at Suncorp
"Matt is a great team player, very knowledgeable in digital, one of the few that get both the technology and importantly what it can deliver to the end market. I recommend him highly"
Director - Bendalls Group
"Matthew is a very talented and creative web consultant who enabled a number of TALC web projects to happen. His attention to detail and understanding of stakeholders needs was impressive. Matthew also demonstrated a high degree of commercial reality in his advice on projects. I recommend Matthew highly"
Program Manager - TALC